The Beverage Distribution – An Ever Evolving Process That Gives Higher Return

As the supermarkets and superstores have become the standard for shoppers, most of the beverages and packaged water reach the table after undergoing a complex supply chain. This chain moves from growers, producers, and factories to a network of the wholesale market. From these distribution centers, the products ultimately reach the store shelves.

This type of distribution network works perfectly with a larger stock of shelf-stable, packaged products. This type of packaged drinks commands higher margin as the shipping and storage costs are lower. This is because they are less prone to spoilage and damage during shipping, also the use of expensive equipment can be easily avoided. The beverage distribution in Kolkata is done using large crates and boxes to distribute the products in the stores, which also needs less careful handling.

Most of the packaged drinks and water are reached to the consumer through these traditional supply chain models. Although the basic model of the supply chain has not yet changed, things within the supply change are evolving rapidly. People now want the packaged drinking water to be delivered to their doorstep. With time the popularity of water jar delivery is increasing quickly, with the constant change in consumer lifestyle and expectations for variety and freshness at a lower price. Be it water or beverages consumers always look for a fresh and healthy product to have. This adds value to the consumers allowing them to lead a healthy life.

The distribution channel has become more transparent and easier with the innovation in technologies. Opting for distribution of these products will cost you much less and give you a higher return in your business. Handling the distribution channels is no more complicated because of the defined process and functioning. This industry is highly competitive in nature but with a strong business strategy, the market can be easily conquered.